Physical AI

Fable 5 · data curated through July 2026

A companion dimension of the Five Layer AI Cake: 5 categories.

What this dimension is

Humanoids, autonomous driving, embodied foundation models, world models and spatial computing are grouped by form factor rather than by layer, because for these the physics actually matters. Embodiment is a dimension of the cake, not a category inside it.

Humanoids

Bipedal form factor. The labor-augmentation bet. $1T TAM claim within a decade.

CompanyLayerInfluenceWhy it is here
FigureApplications · Foundation Models4/10Humanoid robots. Ex-OpenAI Helix model.
1X TechnologiesApplications5/10Norwegian humanoid maker. NEO home robot. OpenAI-backed.
ApptronikApplications5/10Apollo humanoid shipping into Mercedes + GXO 2025. Texas-scale manufacturing bet.
Agility RoboticsApplications4/10Digit — first humanoid deployed in GXO warehouses at paid production scale.
Unitree RoboticsApplications6/10H1 + G1 humanoid at $16K. Quadrupeds at $1,600. China's price disruption.
Tesla (Optimus, FSD)Applications · Silicon6/10Dojo chips + Optimus + FSD — an AI company hiding in a carmaker.
Boston DynamicsApplications6/10Atlas, Spot, Stretch. The OG humanoid lab, now owned by Hyundai.

Autonomous Driving

The first physical AI to reach real scale. Post-hype era — Waymo actually works.

CompanyLayerInfluenceWhy it is here
WaymoApplications · Foundation Models7/10The first physical AI at scale. 10M+ rides/month by 2025.
Tesla (Optimus, FSD)Applications · Silicon6/10Dojo chips + Optimus + FSD — an AI company hiding in a carmaker.
WayveApplications · Foundation Models5/10End-to-end learned driving + GAIA world model. UK AV champion.

Foundation Models for Embodiment

π₀, RT-2, GR00T. The vision-language-action (VLA) policies that generalize across form factors.

CompanyLayerInfluenceWhy it is here
Physical Intelligence (π)Foundation Models · Applications6/10π₀ — general-purpose robot foundation model. Levine + Hausman + ex-Google Brain.
Skild AIFoundation Models4/10General-purpose embodied foundation model. $300M raised 2024.
NVIDIA GR00T · IsaacTooling & Orchestration · Foundation Models5/10Humanoid foundation model platform + Isaac simulation. Robotics dev platform.
Google DeepMindFoundation Models9/10AlphaGo → Gemini. Research arm of Google AI.
Meta AIFoundation Models · Tooling & Orchestration8/10Llama, PyTorch — the open-weight anchor.

World Models · Spatial Intelligence

Simulated environments agents can learn in. Genie, V-JEPA, World Labs.

CompanyLayerInfluenceWhy it is here
World LabsFoundation Models5/10Fei-Fei Li's spatial-intelligence lab. $230M seed 2024, the highest-profile launch.
Google DeepMindFoundation Models9/10AlphaGo → Gemini. Research arm of Google AI.
Meta AIFoundation Models · Tooling & Orchestration8/10Llama, PyTorch — the open-weight anchor.
WayveApplications · Foundation Models5/10End-to-end learned driving + GAIA world model. UK AV champion.

Spatial Computing / XR

Where embodiment meets UI. Vision Pro, Galaxy XR, Meta Ray-Ban, XR Blocks.

CompanyLayerInfluenceWhy it is here
Apple IntelligenceFoundation Models · Applications6/10On-device Foundation Models + Vision Pro. Privacy-first, slow, consumer-scale.
Meta AIFoundation Models · Tooling & Orchestration8/10Llama, PyTorch — the open-weight anchor.
Google CloudCloud & Compute · Silicon · Foundation Models · Applications9/10TPUs + Gemini + Workspace. Only full-stack vertical.
XR Blocks (Google)Tooling & Orchestration3/10WebXR + Gemini framework for AR prototyping. Spatial-AI on-ramp.

Where this sits

Read the full atlas, the five layers from Silicon upward, or open the interactive view.